https://vimeo.com/779628803/62f9320682

About the project

With Spotify vying to become an audio-first platform, I wanted to see if there’s a way of improving the audio experience beyond the realm of just music. I believe that design is an iterative process, hence I decided to design new features for the Spotify app and re-design some existing ones, specifically focusing on non-music content (Podcasts, Audiobooks, Wellness). I picked Spotify as:

  1. it is one of my top-used apps and
  2. Spotify has spent $1.2bn+ on companies to scale its non-music business over the past 3 years (Source).

With the world focused on trying to reduce screen time, it opens up a massive audio opportunity. There lies a wide scope to deepen engagement and create value in new ways.

⏳ Duration: 2 weeks

👤 Team: Individual

🔍 Role: Ideation, Research, Visual Design, Prototyping

⚒ Tools: Figma

Disclaimer: This is a self-published project and in no way associated with Spotify professionally. This case study isn’t exhaustive as I didn’t have full access to the user data of the application. This is my attempt to improve my design aptitude by analyzing a popular app.

About Spotify

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 80 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.

Introduction

Although the podcast industry has been around for nearly 20 years, podcasting as we know it has grown massively over the last few years. The industry is booming right now. It is predicted that there will be around 424 million podcast listeners worldwide by the end of 2022.